Consulting: A Key to DeFi Growth
DeFi is evolving fast but faces unique challenges. This article explores how consulting, a key driver of success in traditional industries, can help crypto projects overcome obstacles and achieve sustainable growth.
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1/31/20254 min read
The DeFi revolution has brought immense promises, but it has also exposed decentralized enterprises to unique challenges. How can these pioneers not just survive but thrive in such a volatile environment?
To navigate this complex landscape, DeFi companies must go beyond innovation and address critical strategic and operational gaps. Drawing on lessons from the traditional economy, consulting firms have proven to be transformative partners in driving sustainable growth. Could the same support reshape the future of DeFi?
This article explores the potential of consulting as a strategic lever for decentralized companies, examining its relevance in traditional markets, the unique challenges DeFi projects face, and how tailored consulting services can empower them to succeed.
How the traditional economy thrives thanks to Consulting firms.
In 2023, the management consulting market in the United States alone was valued at a staggering $374 billion, i.e. a market size growth of +37,6% in 10 years, more than 100 billion US dollars.
This impressive figure reflects not only the scale of the industry but also its consistent year-over-year growth. It’s a clear indication that traditional web2 companies increasingly rely on external advice to navigate a rapidly changing world.
The traditional economy is experiencing change, driven by emerging legal frameworks, shifting market trends, and relentless technological innovation. For many organizations, keeping up with these developments while excelling at their core competencies has become an overwhelming challenge. Consulting firms step in to address this gap, offering tailored solutions to complex problems through specialized expertise, objective perspectives, and proven methodologies.
Beyond their expertise in navigating change, consultants bring a fresh, external perspective that allows them to identify blind spots and uncover opportunities that internal teams may overlook. This perspective is enriched by their experience across a diverse range of businesses, enabling them to apply best practices and innovative approaches that have been proven effective elsewhere. They help streamline operations, identify cost-saving opportunities, and provide in-depth market research to ensure businesses maintain a competitive edge.
While the traditional economy continues to benefit from the expertise of consulting firms, the DeFi ecosystem faces a distinct set of challenges that require a more specialized approach. The volatile nature of the DeFi landscape presents unique hurdles that consulting firms are uniquely positioned to address.
Specific challenges of the DeFi ecosystem.
The DeFi space has seen numerous promising projects fade away due to the harsh competitive environment. For instance, during the rise of DeFi protocols in 2020–2022, two-thirds of cryptocurrency projects have ceased to exist, a staggering 72% of crypto projects were found to have failed. Moreover, studies show that the average lifespan of crypto projects is 3 years, which indicates a clear struggle for the crypto projects to go beyond early stages.
Management consulting market size in the United States from 2013 to 2023 (in billion U.S. dollars) — Source : Statista
Source : 2024 Dead Coins Report (Alphaquest & Storible)
These statistics emphasize the necessity of strategic planning and operational alignment. DeFi companies stand to gain even more from these services because they operate in a frontier space marked by rapid technological advances, regulatory uncertainties, and evolving business models. By partnering with experienced consulting firms, DeFi companies can build robust operational frameworks, navigate compliance challenges, and streamline their go-to-market strategies to drive sustainable growth.
Recognizing these challenges, consulting firms have an unparalleled opportunity to provide the guidance DeFi companies need to navigate uncertainty. It is with this mission in mind that MB Partners was founded — to offer strategic and operational support tailored to the unique demands of the web3 ecosystem.
Our vision for strategic support of innovative projects.
It is with these considerations that we decided to create MB Partners — a consulting firm founded by former consultants from leading European firms, equipped with deep expertise in the web3 market. Our services are tailored specifically to the needs of crypto companies, offering strategic and operational guidance to help them navigate the complexities of this rapidly evolving industry. While the demand for consulting services in the DeFi space is still emerging, MB Partners firmly believes that the market will inevitably move toward greater adoption of these services as a means to achieve long-term sustainability and stability.
By bridging the gap between technical innovation and business strategy, MB Partners aims to empower DeFi projects to scale effectively, build robust governance structures, and seize opportunities in this dynamic ecosystem.
Conclusion
As the DeFi ecosystem continues to evolve at breakneck speed, the role of consulting firms cannot be underestimated. Just as they have driven growth and resilience in traditional industries, consulting services can provide web3 companies with the tools and strategies needed to navigate an uncertain and dynamic landscape. The question is no longer whether DeFi needs consulting, but how quickly it can adopt it to secure its future.
